Email guides & templates
Free templates and step-by-step help for your Shopify store.
Emails you can use
Pick a draft. Add your store’s details.
Cart email template
Get a full email with a product photo, price and a button back to the cart.
Get the emailWelcome email series
Introduce your store, help them pick a product and give them a reason to come back.
Get the three emailsEmail send checklist
Check names, prices, links and who gets the email. Tick off each check as you go.
Use the checklistBROWSE BY TOPIC
All guides
Fix a problem
Find out what went wrong. Know what to check next.
Write an email
Start with the words your shopper will see.
Which email should you send?
Pick a cart, a signup or a past order. Read the email that fits and keep a copy.
8 subject lines for cart emails
Pick a subject, add preview text and see how the two lines look in an inbox.
6 pairs of subject and preview text
Write the two lines shoppers see before they open your email.
4 welcome emails you can copy
Send a promised deal, share a guide, show a product or say thanks.
6 email buttons you can use
Choose button text that tells readers where the link goes.
Fix a cart email in three steps
Name the bag, show its color and price, and point the button back to the cart.
Use what a shopper did in your email
Turn a product view, a left cart or a past order into a useful message.
Ask AI for a better subject line
Copy a prompt with your product, goal and offer. Check the draft against those facts.
Before you send
Check your list, links and text length.
Why one text can count as two
See how links and emojis change the number of text parts you pay for.
When to pause an email or text
Know when to wait: they bought, said no, or already got a message.
Plan your first customer follow-up
Turn a signup, cart or past order into one useful email. Copy drafts and a send checklist.
Tools & setup
Choose your tools. Get your store ready.
An AI writer or a tool that sends?
Check what each tool does. Use the same check sheet to compare your options.
Set up and test one cart email
Choose who gets it and when it stops. Test each step before you turn it on.
Find a useful question in a shopper recording
Use page views, cart activity and message visits to choose one storefront check.
Costs & sales
Make sense of the numbers in your reports.
Why Shopify and your email app show different sales
Compare the same orders and dates so you don’t count a sale twice.
How many orders cover your email costs?
Work out what you keep from each order. See how many extra orders cover the fee.
Pop-up research: the numbers behind four changes
The calculations and original sources behind the pop-up makeover: clearer offer copy, fewer fields, easier forms and a later invitation to subscribe.
The research behind Inbox Arena
Explore the study behind Inbox Arena’s cart-timing choice, a related open-rate study the game does not score, and the assumptions used in its simulated sales.
What two AI email and chat studies found
myuser.ai’s analysis of two external randomized studies: what AI newsletters and presale replies changed, the measured results, and the comparisons behind them.
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Email reviewer
Get specific fixes for your subject, words and button.
Review my emailSMS character counter
See where a text splits into parts, and what to cut.
Check my text