What did the shopper do? Start there.

1. Start with one known fact

Fill in this line: “This person did ___, so this email will help them ___.”

Maya left a tote in her cart. A short email can give her a way back. You know the item and the right link.

A page view tells you less. She looked at the tote. You do not know why. Share a useful detail, or wait. Do not guess that she needs a bag for a trip.

Only send store emails to people who agreed to get them. A page view is not a signup.

A replay can make the known fact more precise. Pause when a product or variant changes and note what is visible. Repeated clicks do not prove frustration, and a long pause does not prove buying intent. If the recording raises a question, test that page yourself before turning the guess into a claim in your email.

Before using a visit or order to choose a message, follow the customer follow-up planning guide to confirm who should get it and which job the email should do.

The recording observation worksheet helps you separate a visible action, a possible explanation and a next check.

Source: Shopify: collecting customer contact information and marketing consent

2. Give AI the facts and limits

Give it these facts: Everyday Tote, olive, $48, still in the cart. Add the saved-cart link. Show one line that sounds like your store.

State what it must leave out. There is no sale, time limit or stock warning. You do not know why Maya left.

Try this request: “Write a short reminder. Name the item once. Do not guess why Maya left. Use the button text ‘Return to my cart.’ Do not add a discount or say the item is reserved.”

Read the draft. Check its claims against your store. AI can still get a fact wrong.

3. Make the message fit

Before: “Hi Maya, discover your perfect bag. We think you’ll love it.” After: “Your olive Everyday Tote is still in your cart. Take another look, or pick up where you left off.”

The new draft uses a choice Maya made. It does not guess her taste. Check that the button opens her cart with that tote.

Has she bought it since? Stop the cart reminder. A care guide may help her later. Use a real guide for that item.

Read the three drafts below. The name stays the same. The facts, words and next step change.

See how myuser.ai uses a shopper’s cart in a reminder for a complete email and text example, including the destination and the facts to review.

4. Check for missing or new facts

Try a shopper with no first name. Does the draft still read well? Try an item with no color choice. Remove words that need a color.

Now try a shopper who bought after you made the draft. Check how your app handles that new order. Do not assume it will stop the email. Check sold-out items and deals that ended too.

Open each link. Check the price in your store. Ask: “What fact made us choose this message?” The shopper’s name should not be the only answer.

A later visit from a past buyer calls for a different decision. The customer win-back walkthrough explains how purchase history, buying cycles and new interest can give you a useful reason to write again.