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Wix indexing decoder

Paste the URLs Search Console says aren’t indexed. See what kind of Wix pages they are, whether that’s normal, and what to do.

Google visited these pages but chose not to add them, for now.

60 URLs

One per line, or Table.csv from Search Console’s export (it comes zipped). Up to 5,000.

Made-up sample Juniper & Oak Candle Co. isn’t a real store. Paste your own list to replace it.

Your list, decoded

Made-up sample

You pasted 60 URLs under “Crawled - currently not indexed”. 37 (62%) are product pages.

60 URLs in 5 page types:

Take a look

54 of 60 are worth a look, most of them product pages. The other 6 are normal on Wix.

What this usually means on Wix

Google read these pages and left them out of its index, for now. Google says a page like this “may or may not be indexed in the future” and that there’s “no need to resubmit” it. It doesn’t say why.

Google names low-quality content as a common reason a page isn’t indexed. On a store, start with product pages that have little text of their own, or text that repeats other pages.

Wix’s help agrees resubmitting isn’t necessary, though it says you can try Request indexing. Wix also suggests at least 250–400 words on a page; Google says it has no preferred word count. Aim for useful, not long.

Page indexing report · How Google Search works · Creating helpful content · Search Console “Crawled - currently not indexed”

What to do first

  1. Paste one URL into URL Inspection in Search Console to see Google’s own status for it. (URL Inspection tool)

  2. Give each product page words of its own: what it is, what it’s made of, who it’s for. Wix’s advice: “Avoid using descriptions from manufacturers to prevent duplicate content issues.” (SEO best practices for ecommerce and product pages, How Google Search works)

    For: product pages

  3. Merge short posts that cover the same thing, and make sure each post says something the others don’t. (How Google Search works)

    For: blog posts

  4. Add a description to each category in Categories, so the page says more than its product grid. Wix’s sitemap help lists no sitemap just for store categories, so link each one from your menu too. (SEO for Wix Stores category pages, Understanding your site’s sitemap file)

    For: category pages

  5. Link to these pages from pages Google already knows, like your menu, category pages or related posts. Google finds pages through links and your sitemap. (Page indexing report, Site or pages not appearing in search results)

Don’t

  • Don’t click Request indexing for every URL in the list. There’s a daily limit, and Google says a request “does not guarantee that the page will appear”.

Optional

Lets the decoder tell your main address from its www, http:// and free Wix URL versions.

Your URL prefixes Optional

Wix lets you change how product and blog post URLs start, in SEO Settings. If you did, type yours so those URLs sort properly. If you removed the product prefix, the decoder can’t tell products from other pages. They sort as Site pages, so use the product steps for them.

Where to find this list
  1. In Search Console, open Indexing › Pages (menu names can change).
  2. Under Why pages aren’t indexed, click a reason.
  3. Copy the example URLs, or export them, and paste them here. Pick the same reason above.

Search Console lists at most 1,000 examples per reason, so a big site sees part of the list.

By page type

What each group means for this reason, with URLs to check first.

Product pages

37 · 62%

/product-page/…

Take a look

Google read these product pages and left them out, for now. It doesn’t say why. Check that each product page has words of its own, not text shared with other products.

What to do 5 steps

  1. Paste one URL into URL Inspection in Search Console to see Google’s own status for it. (URL Inspection tool)

  2. Give each product page words of its own: what it is, what it’s made of, who it’s for. Wix’s advice: “Avoid using descriptions from manufacturers to prevent duplicate content issues.” (SEO best practices for ecommerce and product pages, How Google Search works)

  3. Link to these product pages from pages Google already knows, like your menu, category pages or related posts. Google finds pages through links and your sitemap. (Page indexing report, Site or pages not appearing in search results)

  4. Check they are in your sitemap. Wix makes it for you at /sitemap.xml and lists product pages in /store-products-sitemap.xml. (Understanding your site’s sitemap file)

  5. Don’t keep resubmitting. Google says there’s “no need to resubmit”, and asking again for the same URL “won’t get it crawled any faster.” Ask once, after an important change. (Page indexing report, Ask Google to recrawl your URLs)

Look at these first

  • /product-page/sea-salt-and-moss-candle
  • /product-page/black-fig-reed-diffuser
  • /product-page/tobacco-and-leather-candle
  • /product-page/unscented-pillar-candle
  • /product-page/brass-wick-trimmer

Paste one into Search Console’s URL Inspection to see Google’s own explanation.

All 37 are in “Show all URLs” below.

Blog posts

7 · 12%

/post/…

Take a look

Google read these blog posts and left them out, for now. Google names low-quality content as a common reason, so look for short posts, or posts that cover the same thing.

What to do 4 steps

  1. Paste one URL into URL Inspection in Search Console to see Google’s own status for it. (URL Inspection tool)

  2. Merge short posts that cover the same thing, and make sure each post says something the others don’t. (How Google Search works)

  3. Link to these blog posts from pages Google already knows, like your menu, category pages or related posts. Google finds pages through links and your sitemap. (Page indexing report, Site or pages not appearing in search results)

  4. Don’t keep resubmitting. Google says there’s “no need to resubmit”, and asking again for the same URL “won’t get it crawled any faster.” Ask once, after an important change. (Page indexing report, Ask Google to recrawl your URLs)

Look at these first

  • /post/why-candles-tunnel
  • /post/holiday-gift-guide
  • /post/our-wax-sourcing
  • /post/candle-care-guide
  • /post/soy-vs-beeswax

Paste one into Search Console’s URL Inspection to see Google’s own explanation.

All 7 are in “Show all URLs” below.

URLs with ? parameters

6 · 10%

extra bits after a ?, like ?fb=1

Normal

These are copies of your pages or paged lists, with extra bits after a ?, like ?fb=1 or ?page=2. Wix points them back to the main URL, so check that one instead.

What to do 1 step

  1. Check the original URL instead, the part before the ?. Wix points copies like these back to it. (Changing the canonical tags for your pages)

Examples

  • /category/gift-sets?sort=price_ascendingOriginal: /category/gift-sets
  • /product-page/beeswax-taper-pair?fb=1Original: /product-page/beeswax-taper-pair
  • /category/all-products?page=3Original: /category/all-products
  • /product-page/cedar-and-sage-soy-candle?fb=1Original: /product-page/cedar-and-sage-soy-candle
  • /category/all-products?page=2Original: /category/all-products

All 6 are in “Show all URLs” below.

Store category pages

5 · 8%

/category/…

Take a look

Google read these category pages and left them out, for now. A category page that only lists products says little the product pages don’t, so give each one a description of its own.

What to do 4 steps

  1. Paste one URL into URL Inspection in Search Console to see Google’s own status for it. (URL Inspection tool)

  2. Add a description to each category in Categories, so the page says more than its product grid. Wix’s sitemap help lists no sitemap just for store categories, so link each one from your menu too. (SEO for Wix Stores category pages, Understanding your site’s sitemap file)

  3. Empty category? Google suggests keeping categories with no products out of its index. Turn off Active on your site, or the category’s Let search engines index this page. (URL structure for ecommerce sites, About product categories, SEO for Wix Stores category pages)

  4. Link to these category pages from pages Google already knows, like your menu, category pages or related posts. Google finds pages through links and your sitemap. (Page indexing report, Site or pages not appearing in search results)

Look at these first

  • /category/reed-diffusers
  • /category/seasonal
  • /category/accessories
  • /category/gift-sets
  • /category/wax-melts

Paste one into Search Console’s URL Inspection to see Google’s own explanation.

All 5 are in “Show all URLs” below.

Site pages

5 · 8%

one-part URLs, like /about

Take a look

Google read these site pages and left them out, for now. Google doesn’t say why, but names low-quality content as a common reason. Check that each page offers something of its own.

What to do 3 steps

  1. Paste one URL into URL Inspection in Search Console to see Google’s own status for it. (URL Inspection tool)

  2. Link to these site pages from pages Google already knows, like your menu, category pages or related posts. Google finds pages through links and your sitemap. (Page indexing report, Site or pages not appearing in search results)

  3. Don’t keep resubmitting. Google says there’s “no need to resubmit”, and asking again for the same URL “won’t get it crawled any faster.” Ask once, after an important change. (Page indexing report, Ask Google to recrawl your URLs)

Look at these first

  • /about
  • /candle-care
  • /wholesale
  • /faq
  • /shipping-and-returns

Paste one into Search Console’s URL Inspection to see Google’s own explanation.

All 5 are in “Show all URLs” below.

Show all 60 URLs
Every URL in the list and its page type
URLPage type
/product-page/sea-salt-and-moss-candleProduct pages
/product-page/black-fig-reed-diffuserProduct pages
/product-page/tobacco-and-leather-candleProduct pages
/product-page/unscented-pillar-candleProduct pages
/product-page/brass-wick-trimmerProduct pages
/product-page/cedar-and-sage-soy-candleProduct pages
/product-page/oak-moss-three-wick-candleProduct pages
/product-page/ceramic-candle-snufferProduct pages
/product-page/gift-cardProduct pages
/product-page/amber-jar-candle-8-ozProduct pages
/product-page/midnight-jasmine-candleProduct pages
/product-page/sandalwood-tumblerProduct pages
/product-page/rose-clay-incense-holderProduct pages
/product-page/honey-glow-tealightsProduct pages
/product-page/coastal-driftwood-candleProduct pages
/product-page/candle-making-kitProduct pages
/product-page/citrus-grove-wax-meltsProduct pages
/product-page/pumpkin-chai-candleProduct pages
/product-page/cozy-cabin-candleProduct pages
/product-page/eucalyptus-mint-tinProduct pages
/product-page/orange-clove-candleProduct pages
/product-page/birch-candle-trayProduct pages
/product-page/travel-tin-trioProduct pages
/product-page/linen-dust-coverProduct pages
/product-page/spiced-cranberry-candleProduct pages
/product-page/soy-wax-flakes-refillProduct pages
/product-page/smoked-vanilla-pillarProduct pages
/product-page/green-tea-reed-diffuserProduct pages
/product-page/pine-needle-votive-setProduct pages
/product-page/apple-orchard-votiveProduct pages
/product-page/matchbox-gift-setProduct pages
/product-page/wildflower-meadow-candleProduct pages
/product-page/lavender-linen-room-sprayProduct pages
/product-page/wooden-wick-tumblerProduct pages
/product-page/beeswax-taper-pairProduct pages
/product-page/peppermint-bark-wax-meltsProduct pages
/product-page/winter-spruce-candleProduct pages
/post/why-candles-tunnelBlog posts
/post/holiday-gift-guideBlog posts
/post/our-wax-sourcingBlog posts
/post/candle-care-guideBlog posts
/post/soy-vs-beeswaxBlog posts
/post/scent-layering-ideasBlog posts
/post/how-to-trim-a-candle-wickBlog posts
/category/gift-sets?sort=price_ascendingURLs with ? parameters
/product-page/beeswax-taper-pair?fb=1URLs with ? parameters
/category/all-products?page=3URLs with ? parameters
/product-page/cedar-and-sage-soy-candle?fb=1URLs with ? parameters
/category/all-products?page=2URLs with ? parameters
/blog?page=2URLs with ? parameters
/category/reed-diffusersStore category pages
/category/seasonalStore category pages
/category/accessoriesStore category pages
/category/gift-setsStore category pages
/category/wax-meltsStore category pages
/aboutSite pages
/candle-careSite pages
/wholesaleSite pages
/faqSite pages
/shipping-and-returnsSite pages

Showing all 60.

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Reading the list ↓

Reading Search Console’s “not indexed” list

Search Console’s Page indexing report (Indexing › Pages) lists the URLs Google knows about but hasn’t added, grouped by reason under Why pages aren’t indexed. Google says these pages “have not been indexed, but not necessarily because of an error.” Read the reason first: it decides whether there’s anything to do. In general, Google adds, you can fix only issues whose source is “Website”.

Several reasons come from how Wix works. Wix makes your sitemap at /sitemap.xml, with one file per page type, such as /store-products-sitemap.xml and /blog-posts-sitemap.xml. It gives every page a canonical tag, sends http:// to https://, and keeps blog tag and archive pages out of search by default. So long lists under “Page with redirect”, “Alternate page with proper canonical tag” or a noindex reason are often normal.

When something does need work, check one URL at a time in URL Inspection and fix what it shows. Then give Google time. It says indexing “typically takes only a day or so, but can take much longer in some cases.” Wix’s own Site Inspection (SEO & GEO › Tools and settings) shows Google’s status page by page, with a page-type filter. This decoder is for the lists Search Console gives you.

Before you start: Search Console on Wix

Connecting Search Console needs a Premium plan and a connected domain. Wix’s SEO Setup Checklist in SEO & GEO can connect it for you, once. To do it by hand, add a URL-prefix property in Search Console. Use your full address, like https://www.yourstore.com. Copy the property’s HTML tag and paste it in SEO & GEO › Tools and settings › Site Verification. Then click Verify in Search Console. Wix’s guides: connecting to Google, verifying your site.

What this tool doesn’t do

It can’t see your Search Console data or Google’s index. It sorts the URLs you paste by their pattern, and the counts come from your list. It knows Wix’s default URL prefixes. If you changed one in SEO Settings, those URLs land in “Other URLs” until you add it under Your URL prefixes. It can’t tell a deleted product from a hidden one (your Products list can). Nor can it tell a live page from a dead one (URL Inspection can). And it doesn’t score your site or predict what Google will index. Google says “indexing isn’t guaranteed.”

Every reason, decoded

20 reasons

Google’s names for each reason, from its Search Console help, and what they usually mean on a Wix store. An older name Wix still uses is marked. The middle columns come from the same rules the decoder uses.

Reason in Search ConsoleWhat it meansOn a Wix storeFirst thing to check
Crawled - currently not indexedGoogle visited these pages but chose not to add them, for now.Take a look for product pages. Normal for ? copies and system pages.Paste one URL into URL Inspection in Search Console to see Google’s own status for it.
Discovered - currently not indexedGoogle knows these pages exist but hasn’t visited them yet.Take a look for product pages. Normal for ? copies and system pages.Give it time. Google says crawling “can take anywhere from a few days to a few weeks.”
Alternate page with proper canonical tagA copy that points Google to the main version, which is indexed.Normal for product pages. Also for ? copies.In URL Inspection, compare User-declared canonical with Google-selected canonical. Read the indexed result: Google says the live test doesn’t check duplicates.
Duplicate without user-selected canonicalGoogle sees a copy of another page here and shows the other one.Take a look for product pages. Normal for ? copies, http:// URLs and www or non-www URLs.In URL Inspection, compare User-declared canonical with Google-selected canonical. Read the indexed result: Google says the live test doesn’t check duplicates.
Duplicate, Google chose different canonical than userYour page says it’s the main version, but Google picked another URL.Take a look for product pages.In URL Inspection, compare User-declared canonical with Google-selected canonical. Read the indexed result: Google says the live test doesn’t check duplicates.
Duplicate, submitted URL not selected as canonicalA page you submitted, for example in your sitemap, that Google treats as a copy.Take a look for product pages. Normal for ? copies.In URL Inspection, compare User-declared canonical with Google-selected canonical. Read the indexed result: Google says the live test doesn’t check duplicates.
Page with redirectA URL that sends visitors on to another page, so Google leaves this URL out.Normal for product pages. Also for http:// URLs, www or non-www URLs and your free Wix URL.Open a few in your browser and check each lands on the right page.
Not found (404)Google asked for the page and got “page not found”.Take a look for product pages.Gone for good, with nothing like it on your site? Leave the 404. Wix says the error clears from Search Console on its own.
URL marked ‘noindex’The page tells Google not to index it, with a noindex tag.Take a look for product pages. Normal for blog tags, blog archives, member pages and system pages.Product: Products › the product › Edit SEO Settings (under Marketing & SEO) › Basics › turn on Let search engines index this page. With this switch off, Wix also hides the product from your site’s own search.
Soft 404The page loaded, but Google thinks it looks empty or like an error.Take a look for product pages.Open each one that should be live. If a page looks empty, add real content; if it’s gone for good, a plain 404 is fine.
URL blocked by robots.txtYour robots.txt file asks Google not to crawl the page.Take a look for product pages. Normal for system pages and member pages.Product: Products › the product › Edit SEO Settings (under Marketing & SEO) › Basics › turn on Let search engines index this page. With this switch off, Wix also hides the product from your site’s own search.
Server error (5xx)The server answered with an error when Google asked for the page.Take a look for product pages.Open these product pages in your browser. If they load, run a live test in URL Inspection.
Redirect errorGoogle couldn’t follow the redirect: too long, a loop, or a bad URL.Fix for product pages.Open one in your browser and see where it ends up. Then point the redirect straight at that final page in the URL Redirect Manager.
Blocked due to unauthorized request (401)Google was asked to log in to see the page.Take a look for product pages. Normal for member pages and system pages.Check they aren’t password-protected or for members only: search engines can’t index those pages.
Blocked due to access forbidden (403)The page refused Google’s visit.Fix for product pages. Normal for member pages and system pages.Check they aren’t password-protected or for members only: search engines can’t index those pages.
URL blocked due to other 4xx issueGoogle got an error starting with 4 that the other reasons don’t cover.Take a look for product pages.Run a live test in URL Inspection to see what Google gets from the page now.
Blocked by page removal toolSomeone hid the page with Search Console’s Removals tool.Take a look for product pages.Open Removals in Search Console and check the request there.
Crawl anomaly Older nameOlder name Google dropped in 2021. Wix still mentions it.Take a look for product pages. Normal for Wix system URLs.Paste one URL into URL Inspection in Search Console to see Google’s own status for it.
Indexed, though blocked by robots.txt Indexed, with a warningIn Google, but robots.txt stops Google reading the page.Take a look for product pages.Product: Products › the product › Edit SEO Settings (under Marketing & SEO) › Basics › turn on Let search engines index this page. With this switch off, Wix also hides the product from your site’s own search.
Page indexed without content Indexed, with a warningIn Google, but Google couldn’t read what’s on the page.Fix for product pages.Paste one URL into URL Inspection in Search Console to see Google’s own status for it.
Sources

Quotes are from Google’s and Wix’s own help pages, checked on October 2, 2026. Google and Wix rename menus from time to time: Wix’s SEO section is now called SEO & GEO. If a label differs, look for the nearest match.

Indexing questions

Decode a list ↑
Should I click Request indexing for every URL in the list?

No. Google says Request indexing “is subject to quotas, reserve it for your most important URLs.” It adds that a request “does not guarantee that the page will appear in the Google Index.” Asking again for the same URL “won’t get it crawled any faster.” Google also notes that a host like Wix “will probably tell Google whenever you publish or update a page.” For many pages, Google points to your sitemap, which Wix keeps up to date.

How long until Google indexes a page I fixed?

Google gives no fixed time. It says indexing “typically takes only a day or so, but can take much longer in some cases.” Crawling, it says, “can take anywhere from a few days to a few weeks.” If you click Validate fix in the report, validation typically takes up to about two weeks.

Why doesn’t a site: search show all my pages?

Google says the site: operator “doesn’t necessarily return all the URLs that are indexed.” A page missing from a site: search may still be indexed. To check one page, use URL Inspection.

Does this tool see my Search Console data or upload my list?

No. It sorts the list you paste or open, here in your browser. Nothing is uploaded, saved or sent. Copy or download the summary to keep it.